Our Premium Traverse City Beard Butter is inspired by the unique community of Traverse City, Michigan. Named after the Grand Traverse Bay, Traverese City has a storied history steeped in foreign and native influence. Indian hunters and French traders were the first people to spend time here, and it was they who gave the region its name – La Grand Traverse, because of the “long crossing” they had to make by canoe across the mouth of the bay. It’s the largest producer of tart cherries in the United States. Traverse City hosts the Cherry Festival attracting over 500,000 visitors annually.